Frequently asked questions

Public Company Marketing FAQ

Answers about Cornerstone campaigns, approvals, disclosure, newsroom submissions, reporting and expected outcomes.

What does Cornerstone provide?

Cornerstone supports public companies with campaign strategy, investor-focused copy, graphics, social distribution, newsroom hosting, website work and coordinated digital communications.

Is newsroom coverage always paid?

No. Paid dissemination is labeled. Company news coverage and independent editorial reporting are categorized separately under the newsroom standards.

Who approves company content?

Client campaign material is normally reviewed through the approval process established in the service agreement. Newsroom articles follow the newsroom sourcing, disclosure and corrections standards.

Does Cornerstone guarantee market results?

No. Cornerstone does not guarantee financing, trading activity, share-price performance, investor demand, liquidity, media pickup or any other market outcome.

How are results measured?

Available reporting can include content published, distribution activity, views, impressions, engagement and other platform metrics. Definitions and limitations are described in the audience metrics methodology.

How quickly does the team respond?

Cornerstone aims to respond to complete business and newsroom inquiries within four business hours during normal business days. Complex reviews may require additional time.

How do I submit company news?

Use the newsroom inquiry form and provide the company or ticker, work email, source link, timing and the details that should be reviewed.

How is pricing determined?

Scope depends on campaign length, platforms, content volume, account management and website or newsroom requirements. A written proposal is provided after the strategy discussion.