Measurement transparency

Audience Metrics Methodology

How Cornerstone describes aggregate audience reach, content views and campaign reporting.

Network audience figures

The “1M+ followers” figure is an aggregate network estimate as of July 2026 across Cornerstone-owned, managed and participating distribution accounts. It is not a count of unique people.

  • A person may follow more than one account, so audience overlap can occur.
  • Platform counts change over time and may be rounded.
  • Accounts are included only while they are actively available to Cornerstone campaigns.

Views and impressions

Monthly view or impression figures are aggregated from available platform reporting and may include organic, paid and redistributed exposure. Different platforms define a view or impression differently.

  • Figures are estimates, not audited financial measures.
  • Reported campaign results should identify the date range, platforms and measurement source.
  • Historical performance does not guarantee future results.

Client reporting

Campaign reports should distinguish published content, distribution activity, views or impressions, engagement and other available platform metrics. Where exact attribution is not possible, the limitation should be stated.

Questions

Questions about a displayed metric may be sent to cornerstonemarketingbc@gmail.com.